Cash Genie receives the odd phone call, asking whether we are a ‘Payday lender’ or a ‘Payday broker’. Cash Genie operates as a payday loan lender, as the company physically lends out money to applicants wishing to borrow money. Payday brokers do not lend to customers, when a customer applies for a payday loan through a broker this application will be sent to a lender to process. Simply put, a broker is a party that mediates between a buyer and seller in a market. Partnerships are set up between lenders and brokers in the Payday loan market so customers who apply to brokers are sent to lending companies. Lenders will pay large amounts for brokers to send applications to them, and not other competitors.

As a lender, Cash Genie offers a generous affiliate package to brokers to refer customers to them. The company’s conversion rate is reportedly high compared to other lenders and the program is running better than expected. Customers are also offered the choice to refer people to Cash Genie via the ‘Refer a friend’ scheme where customers can act as a referrer and earn cash for every friend/family memeber referred.

When applying for a payday loan, it is advised that customers should apply directly through Cash Genie so do not miss out on any new money off offers or new programs where applicants can save money. However, if customers apply through a broker then be sure to go through Cash Genie to increases your chances of receiving a loan.