Cash Genie, the short term loan lender, has set-up a Twitter account to further promote their brand and get closer to customers. The company offers short-term loans between £75 – £750 and offers a creative, fun, welcoming Twitter page for customers to visit and relate to the Cash Genie brand.
Twitter is taking the business world by storm, it has been ranked in the top 50 most popular websites worldwide and has over 55 million monthly visits. Companies are using the social networking site to promote their business and reach out to a large audience. For a company like Cash Genie, Twitter is the perfect solution to broadcast its friendly recognisable brand.
Cash Genie’s green Genie logo is displayed on the Twitter account and has been duplicated to emphasise the image and make it stick in consumer’s minds. Balancing fun, friendly ‘tweets’ such as..
“I think the facebook blue compliments my handsome features on my fan page. Check me out on the link below on my profile!”
….with relevant informative links to articles, blogs, money saving advice and company promotion, it creates a welcoming page and icon which customers can relate to and gain information from.
Cash Genie, like any company, has primarily set up a Twitter account to increase business and to further advertise the brand; after all it is free advertising. The Twitter page can be found at:
http://twitter.com/Cash_Genie
All companies will try and make their page different to others to increase the amount of followers in the hope that their page will increase sales. The more followers a company possess, the wider the promotion campaign and the higher possibility of a sale. Cash Genie has adopted a simplistic yet creative approach to advertise the company on Twitter. Details of the short term loan lender are provided stating that “Need Cash Fast? Borrow £75 to £750 INSTANTLY, paid into your bank account same day”, however the company does not spam the page and is discreet about the service they provide. Customers do not want to be relaxing and browsing Twitter pages to be bombarded with adverts for a short-term loan provider.
All posts, articles, blogs and offers Cash Genie ‘tweet’ on their page are obviously going to be in favour of the short-term loan industry, but customers can also find out about random news articles that ‘the Cash Genie’ finds interesting. This adds a humorous friendly appeal to the company and also promotes a realistic image representing that the company can relate to customers, and is on the same level as them. Offers and promotions are posted on the Twitter page, and some are exclusively for Twitter followers.
Cash Genie uses the Twitter account to link to the company’s new blog service (http://www.cashgenieblog.co.uk), which informs users of news articles surrounding the company and allows Twitter followers to get a better understanding of the short-term loan provider. Currently, the Cash Genie blog is promoting the launch of the company and new achievements, for example ‘Cash Genie launches partnership with Starlight Children’s Foundation’.
Twitter is used by Cash Genie to promote the company to a wider audience and better relate to their customers. Cash Genie is able to place their brand in consumers’ minds and promote a fun, welcoming yet informative image. A perfect balance, to further boost short-term loan applications at http://www.cashgenieloans.co.uk.
Summer with Cash Genie!
Tuesday, June 15th, 2010After months and months of wind, rain and snow we are finally entering the summer months and we will soon be enjoying the heat wave that comes with it. Summer is arguably the best time of the year, with the sun, warm weather and the chance to spend more time out in the open socialising it’s almost impossible to not be in a good mood in this season.
Now that summer is here we can all begin to disperse to the beaches to soak up the sun and top up our tans; socialise late in to the night with friends and family at gatherings and barbecues, and we can now begin to buy summer clothes and put away the coats, scarves and jumpers that we’ve been forced in to wearing throughout the cold snap.
Don’t be worried about the burden that your finances may be stretched during these months as Cash Genie will still be around to supply you with a financial top up if your funds run low until your next payday. With short term loans ranging from £75-£750 you can be safe in the knowledge that you’ll be able to pay any expenses that occur during these crazy next few months basked in the sun! However, we do stress that you should not see Cash Genie as a long-term solution to your finances.
Cash Genie hopes you enjoy your summer!
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